What Does Your Personal Brand Say About Your Potential?

It's time to align your brand with your goals.

Some of us move along our careers seamlessly while others have to position and align for each role. Regardless of where you might be, it’s important to be aware of your brand and how it may be helping or hindering your next level of impact and influence. 

Throughout my professional journey, I’ve found that in order to move up, join a board, or even write my book, my network and brand had to be aligned with where I wanted to position myself next. Like many others who've felt “stuck” in a role or position, I came to realize this:

My brand was based on where I was, not where I wanted to go.

The How to Build Your Brand for the Job You Want eCourse was designed to help you align your brand with your professional goals. During this 20-minute online discussion, I’ll share simple yet effective ways that you can start enhancing your brand in and out of the workplace. After our time together, you’ll leave with action-based steps to align your brand with where you desired to have an impact next.

Land your dream job, join a board, or start a new initiative... The impact that your personal brand has on your life is endless!

Learn How to Develop a Personal Brand for the Job You Want

This short & sweet online discussion will leave you feeling excited about where you're headed next.

  • Online Video

    A no-nonsense, 20-minute pre-recorded exclusive discussion with your host, JJ DiGeronimo.

  • Private Discussion Board

    Ask questions, get feedback, and receive encouragement to get you off on a great start.

  • Additional Tools

    Gain access to a worksheet, audio file, slides, and other resources to further develop your professional goals and brand.

Here’s What We’ll Cover

To catapult towards the next level in your professional sphere, you often need to upgrade your brand through your approach! This can include some self-assessments, a new level of awareness, engagement, and networking.

During our 20 minutes together, we’ll go over areas like...

  • The importance of enhancing your personal brand. 

  • How maintaining your brand can impact your personal and professional life. 

  • Different ways you can begin to identify the gaps in your own personal brand. 

  • The meaning behind “I²”.

  • A mix of practical and creative ways you can start developing your brand.

  • What to do if you don’t have the degree needed for the job.

“JJ's motivating exploration into the empowerment of women—the empowerment of ourselves—is not only a great refresher for those in the trenches of the business world, but also a must read for young women entering the workforce."

– Mel McGee, CEO, We Can Code IT

Is This for Me?

Whether you’re well established in your professional career or are just starting out, join us for this brief online discussion if you want to...

  • Feel re-energized and inspired with your personal brand.

  • Learn simple strategies to enhance your brand (that you can start applying today!)

  • Start thinking about where you want to have more influence and impact.

  • Discover the creative yet practical ways I boosted my own personal brand.

  • Advance beyond your current role.


Here's what you can expect to find when you join us inside this free online discussion.

  • 1


    • A Note from JJ DiGeronimo

  • 2

    Let's Get Started

    • Listen & Watch

    • Branding Worksheet

    • Presentation Slides

    • MP3 Audio File

  • 3

    Wrap Up

    • Thanks for Joining Us!

    • Additional Tools & Resources

“I attended your webinar on online personal branding today through WITI! Thank you for the info! I’m a recruiter, great to hear your views.” – Kimberly Hughes

Meet Your Host

JJ DiGeronimo

President & Founder of Tech Savvy Women

JJ DiGeronimo is an executive strategist, author, and speaker who designs programs to advance women and consults senior executives on strategies to retain, attract and advance women in the workplace. Through her keynotes, articles, and executive sessions, JJ shares effective strategies with women’s leadership groups across the country and in many organizations including Amazon, Dealer Tire, Ingram Micro, IBM, Microsoft, RIT, KeyBank, and Rockwell Automation. JJ began her career designing computer infrastructures for Fortune 500 companies after graduating with a computer information systems degree in 1995. Prior to her recent work, JJ had a 20-year career in high tech, positioning new technology solutions to CIOs where she advanced into leadership positions within Silicon Valley-based technology companies including Accenture, Inktomi, and VMware. Recognized as a thought leader for women in tech and girls and STEM, JJ is also a featured columnist for Smart Business Magazine. Her work is featured in many publications including Forbes, The Wall Street Journal, and Thrive Global. JJ includes these experiences — along with hours of research — in her award-winning book, "Accelerate Your Impact" which complements her 2011 book, “The Working Woman’s GPS.” She also hosts regular videos for professional women on her YouTube Channel, Tech Savvy Women TV.

Common Questions

  • Who's this for?

    No matter the industry you work in or stage that you're at in your career, this online branding discussion is for anyone who wants to learn simple yet effective strategies to build a powerful personal brand that’s aligned with where you want to go next in your personal life and career.

  • How long do I have access to this material?

    Once you enroll in this online discussion, you’ll have lifetime access. The material will never go away so you can log in and re-watch the online discussion or hold conversations in the group discussion board as many times as you’d like.

  • How much time will I need?

    This is a pre-recorded online discussion that's only 20 minutes long. You could literally start implementing these new personal branding strategies before the day ends!

  • What additional tools will I need to have?

    A computer or mobile device connected to WiFi... That's it! Having a piece of paper and a pen nearby to jot down notes would also be helpful.

  • Is this fully a virtual discussion?

    Yes, this material is completely virtual — access it anytime, anywhere.

This 20-Minute Online Discussion Could Have Years of Impact

And it's just one of the many resources you'll find at Tech Savvy Women. Enroll now and take advantage of this offering!